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Philadelphia Museum Of Art Design Cases | D1S1

Philadelphia Museum Of Art Design Cases

1 case across 1 studio

Gretel (1)

Brand Identity for the Philadelphia Museum of Art
Heritage, Urban, Expressive, Textural

Designers behind the work

Designers and creative leads credited on Philadelphia Museum Of Art projects in press coverage.

Ryan Bugdenat R&M6

News & interviews

New Branding for Philadelphia Art Museum by Gretel
BP&O · Oct 21, 2025
BP&O’s Emily Gosling reviews Gretel’s new identity for the Philadelphia Museum of Art, which reimagines institutional branding through a multi-typeface system and city-inspired design language. The project includes a custom typeface, Fairmount Serif, developed with Ryan Bugden, and revives the museum’s historic Griffin emblem. The rebrand positions the museum as open, inclusive, and deeply connected to Philadelphia’s cultural fabric.
Gretel Philadelphia Museum of Artbranding