Design cases by studio
- Brand Identity for the Philadelphia Museum of Art
- Gretel developed a comprehensive rebrand for the Philadelphia Museum of Art, revitalizing its iconic griffin logo and creating a custom typeface that reflects the city’s industrial and artistic heritage. The new identity bridges the museum’s storied past with a forward-looking vision, infusing the texture and character of Philadelphia into every touchpoint—from signage and merchandise to digital platforms.
- Museum, Signage

Designers behind the work
Designers and creative leads credited on Philadelphia Museum Of Art projects in press coverage.