Nomad partnered with Pentagram and Angus Hyland to create the launch film for MotoGP's rebranding. This spirit film captures the essence of the rebranding journey, showcasing the exciting changes that MotoGP has undergone. The collaboration with Pentagram emphasizes the innovative and dynamic nature of the brand, and the film serves to engage both existing and new audiences. With a focus on visual storytelling and brand identity, the film effectively communicates the revitalized spirit of MotoGP, setting a new tone for the organization's future endeavors.
Pentagram reimagined the MotoGP brand as it evolved into a digital-first global entertainment platform. The new identity unifies its sub-brands, introduces a dynamic logo inspired by the sport’s speed and motion, and features a custom variable typeface developed with F37. The flexible system captures the energy of racing while maintaining clarity and adaptability across digital and physical environments.
Pentagram has unveiled a new brand identity for MotoGP, led by partner Angus Hyland. The rebrand focuses on motion, speed, and flexibility, positioning MotoGP as a digital-first global entertainment brand. The system includes a custom typeface developed with F37®, a flexible colour approach, and motion-led design elements inspired by the sport’s dynamism.