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Marshmallow Design Cases | D1S1

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Marshmallow

Design work for Marshmallow, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Aug 2025

Brand Identity 1

Design cases Designers News & interviews

Design cases by studio

Ragged Edge (1)

Rebrand for Marshmallow Insurance
Ragged Edge partnered with Marshmallow to create a rebrand that celebrates difference and inclusivity in the insurance industry. The new identity introduced joyful, modular characters and an empathetic voice, helping the company evolve from a fast-growing startup into a purpose-driven, profitable brand valued at $2 billion.
Character, Insurance, Mascot

Designers behind the work

Designers and creative leads credited on Marshmallow projects in press coverage.

Max Ottignonat Ragged Edge9

Andrew Kitchenerat Ragged Edge3

Fia Townshendat Ragged Edge3

Emma Londonat Ragged Edge2

News & interviews

Ragged Edge Unveils Bold New Brand Identity
Creative Boom · Jun 30, 2025
Creative Boom reports on Ragged Edge’s comprehensive rebrand of its own identity, titled 'Never be the same again'. The London studio replaces its neon palette with earthy tones and a dynamic horizon motif, reflecting its founding principle of refusing to settle for average. The new identity integrates motion, sound, and tactile references to express bravery and distinctiveness in an era of AI-generated sameness.
Ragged Edge Wise Marshmallowbranding
Max Ottignon
New Logo & Branding for Marshmallow by Ragged Edge
BP&O · Oct 19, 2023
BP&O’s Thomas Barnett reviews Ragged Edge’s rebrand for UK fintech insurer Marshmallow. The new identity replaces a sparse earlier design with a playful, character-driven system featuring a custom typeface, retro color palette, and mascot named Marshall. The work is praised for balancing youthful disruption with approachability in a traditionally dull industry.
Ragged EdgeOutputMarshmallowbranding
Thomas Barnett