Fred Trevor Design developed a refreshed brand identity and packaging system for Loah Beer Co., a leading low-alcohol fruit lager brand. The rebrand uses bold, bright colors and playful illustration to express the brand’s ‘Blue Sky Drinking’ concept, while maintaining a clean, spacious layout that conveys lightness and refreshment.
The article by Poppy Thaxter spotlights eight standout alcohol-alternative beverage brands with creative packaging and identity design. Featuring studios such as KR8, Marx Design, B&B Studio, and Somekind, it highlights the growing trend of health-conscious, sober-friendly drinks. Each project showcases vibrant, playful, and refined design approaches across bottles, cans, and boxes.
KR8 bureauMarx DesignB&B StudioUrban LemonadeYes You Canpackaging
London-based designer Fred Trevor created a vibrant and optimistic identity for Loah Beer Co., a low-alcohol beer brand promoting 'Blue Sky Drinking.' The project features playful illustrations, a custom wordmark, and a flavour-driven color system that reflects the brand’s refreshing and premium positioning. Collaborations included illustrator Waldemar Stepien and photographers Ben Slater and Caitlin Isola.