AKQA developed the global strategy, creative platform and production for Lancôme’s Absolue Longevity MD launch. The initiative reframed luxury skincare around biological age, moving the conversation from anti-ageing correction toward age ownership through science-led storytelling.
AKQA created a 360° campaign for Lancôme to reposition its Absolue Soft Cream from a luxury status symbol to a breakthrough in skincare science. The campaign, titled 'The Golden Renaissance,' visualized a liquid gold universe symbolizing renewal, longevity, and scientific innovation, driving significant growth in the Chinese market.
AKQA created a cinematic campaign to relaunch Lancôme’s iconic Génifique serum as Génifique Ultimate. Set in a supernova-inspired universe, the film and supporting content blend science and beauty to symbolize renewal and innovation. The campaign extended across photography, CGI, and social media, redefining luxury skincare storytelling.
The Mill partnered with Lancôme and Publicis Luxe to launch CuddleBlur, a beauty campaign starring Olivia Rodrigo. The project centred on softness, confidence and modern beauty, using a refined visual world of texture, emotion and elegance to express the product’s sensorial qualities. Working closely with Publicis Luxe, The Mill applied its creative craft and VFX expertise to translate Lancôme’s vision into an immersive film. The campaign continues a collaboration of more than a decade between The Mill and Lancôme, building on a portfolio of high-profile beauty launches and cinematic brand stories.
Deux Huit Huit collaborated with Lancôme to craft a refined digital experience that reflects the brand’s timeless elegance and innovation. The project focused on translating the brand’s luxurious identity into a modern, immersive online presence.
The Brand Identity interviews DoThings, a New York-based design studio, as it celebrates its tenth anniversary. Founders Pierre Jeand’heur and Estelle Monteillet reflect on the studio’s evolution, key projects with clients like Lancôme and Corcoran, and the launch of their refreshed website. The conversation explores their philosophy of designing for desire and their plans for future growth across beauty, real estate, and hospitality sectors.