Guerlain Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Guerlain projects in press coverage.
News & interviews
- Gunnersbury Museum Rebrand Makes Hidden Landmark Finally Visible
Creative Boom · Jul 24, 2026
This profile explores French illustrator Clara Bergoënd's dreamlike, high-fashion work, shaped by her upbringing in the French Alps, local folklore and her family's fire-healing tradition. Bergoënd discusses her evolving visual language, saturated colour palettes, symbolic female characters and the return to daily illustration prompted by her first iPad during the pandemic. The article also covers her personal concept work for Loewe and Guerlain, representation by Italian agency Brillo, and her role as a graphic designer at Mojocom.
- "Top 20 Most Inspiring Illustrators of 2025"
Creative Boom · Jun 18, 2025
Creative Boom’s 2025 roundup highlights 20 illustrators from around the world who are shaping the industry through distinctive styles and cultural storytelling. The article, written by Tom May, celebrates artists like Jean Jullien, Christoph Niemann, and Lauren Hom for their innovation and resilience amid challenges such as AI disruption. It showcases a global mix of talent using illustration to address social issues and celebrate diversity.
- "Design Translates Fragrance into Visuals and Emotions"
It's Nice That · Apr 24, 2025
The article explores how designers translate scent into visual and tactile experiences, focusing on Wade and Leta’s surreal art direction for fragrance brand D.S. & Durga. Through synesthetic thinking and storytelling, the duo reimagines perfume branding beyond traditional luxury tropes, crafting vivid, transportive imagery that evokes the essence of each scent.
Wade and LetaD.S. & DurgaYves Saint Laurent (YSL)branding