Design cases by studio
- GrowHappy
- Wedge developed GrowHappy’s brand around a more reassuring presentation of early allergen introduction. The studio worked with a founder and medical team to communicate the product through the everyday experience of feeding children. Rather than building the identity around parental fear, the project emphasises the intended goal of greater food freedom. Warm packaging presents the products as food, and the coined term ImmunoNutrition organises the proposition. The brand launched with five Allergen ImmunoButters and later expanded into toddler ImmunoBars.
- Growhappy, Food & Beverage, Brand Design

Designers behind the work
Designers and creative leads credited on Growhappy projects in press coverage.