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Great Wrap Design Cases | D1S1

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Great Wrap

Design work for Great Wrap, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Nov 2024

Brand Identity 1

Design cases Designers News & interviews

Design cases by studio

A Friend Of Mine (1)

Brand Identity and Website Design for Great Wrap
A Friend of Mine developed a new brand identity and digital presence for Great Wrap, the first Australian company producing cling wrap from food waste. The refreshed identity repositions Great Wrap as a materials science innovator, combining bold color, playful illustration, and confident typography to balance scientific credibility with approachability.
Food Waste, Plastic

Designers behind the work

Designers and creative leads credited on Great Wrap projects in press coverage.

Suzy Tuxenat A Friend of Mine7

News & interviews

"A Friend of Mine Redefines Great Wrap with Fun, Sustainable Branding"
The Brand Identity · Mar 19, 2025
A Friend of Mine developed a vibrant, playful rebrand for Great Wrap, an Australian company producing compostable cling wrap from food waste. The new identity repositions Great Wrap as both a sustainable and science-driven brand, featuring whimsical photography, custom illustrations, and a witty hand-drawn monogram. The project highlights the brand’s innovative product design and fun, approachable personality ahead of its U.S. launch.
A Friend of Mine Great Wrapbranding
Shelley Horan
New Branding for Great Wrap by A Friend Of Mine
BP&O · Jul 5, 2023
BP&O reviews A Friend Of Mine’s rebrand for Australian compostable cling-wrap company Great Wrap, created for its North American launch. The new identity balances playful personality with scientific credibility through bold typography, character mascots, and vibrant color. While the review praises the creativity and humor, it notes a tension between the brand’s playful tone and its material science positioning.
A Friend Of Mine Great Wrapbranding
Thomas Barnett