Faena Studio Warms Deit Date Balls Packaging With Bold Flavor Cues · Aug 3, 2026
Chloe Cordover examines beauty brands' pursuit of cultural coolness and desirability in an online-driven market. The article uses Glossier's relaunch of Balm Dotcom in an “I Love New York” wrapper and its SoHo fake-bodega activation as an example of a brand looking to recover former virality and consumer trust.
