This interview examines how Swiss accessories brand Freitag applies the inventive, humorous ethos behind its one-of-one truck-tarp bags to its creative campaigns. Creative director Thomas Wakeford discusses the brand's DIY origins, its early F37 Renegade campaign in Tokyo, and a recent Dover Street Market Ginza collaboration using repurposed firehose mannequins.
FreitagFreitagDover Street Market Ginzaadvertising
The Brand Identity interviews New York-based comms+ agency Daly about their reinvention of traditional PR practices. Founder Alex Daly and Managing Director Ally Bruschi discuss their shift to a holistic 'comms+' model, their work with design studios like Pentagram and Athletics, and how they help creative clients build sustained visibility through strategic storytelling and newsletters. The piece highlights Daly’s evolution from crowdfunding consultancy to a full-service communications partner for design-led brands.
