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Fred Perry Design Cases | D1S1

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Fred Perry

Design work for Fred Perry, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Aug 2024

Brand Identity 1

Design cases Designers News & interviews

Design cases by studio

Made Thought (1)

Graphic Language and Capsule Collection Design for Fred Perry
Made Thought collaborated with Fred Perry to modernize the brand’s heritage through the 5-4-4 luxury capsule collection. The project reinterprets the brand’s DNA using a new graphic language inspired by the iconic 5-4-4 ratio, expressed through bold monochrome visuals and material experimentation.
Apparel, Capsule, Yarn

Designers behind the work

Designers and creative leads credited on Fred Perry projects in press coverage.

Pali Palavathananat Templo10

Anoushka Roddaat Templo5

Ben Watkinsonat GF Smith4

Kenjiro Kirtonat Hato2

News & interviews

Fred Perry returns to Soho with a flagship that hums with music and attitude
Creative Boom · Mar 25, 2026
Fred Perry has opened a new flagship store on Lexington Street in Soho, designed by Brinkworth. The space, titled 'BIG Sound', merges the brand’s musical and subcultural heritage with a modern retail experience. Through sound-inspired architecture, lighting, and subtle tributes to Soho’s music history, the store redefines what a fashion retail environment can be.
BrinkworthFred Perryenvironmental
"Event Series Explores Paper’s Innovative Future with Creatives"
It's Nice That · Jan 8, 2025
The article announces 'New Dimensions: The Future of Paper', a UK event series by GF Smith in collaboration with Gmund and It’s Nice That. The events will showcase GF Smith’s new rebrand by Templo and feature talks from creatives exploring the intersection of paper and digital media, including Hato, Alice Isaac, and Holly Eliza Temple. The series celebrates paper’s evolving role in contemporary creative practice.
TemploGF SmithGmundGF Smith Gmundbranding
Pali Palavathanan