Counter-Print has launched Merch: We Love Our Customers, a more-than-200-page book arguing that merchandise has returned as an intentional and effective brand-marketing channel. Written up by Creative Boom, the title showcases identity projects including Hey Studio's nostalgic work for Casa ñidro, Jens Nilsson's irreverent Dirty Vegan identity, and Angel & Anchor's milkbar-inspired work for the 2023 World AeroPress Championship.
BP&O features Stockholm-based designer Jens Nilsson’s branding for Dirty Vegan, a Swedish restaurant and bar concept. The identity embraces a bold, ‘dirty’ aesthetic with stripclub purples, vibrant reds, and a lip motif, rejecting typical green vegan tropes. Nilsson handled creative direction, design, photography, and motion, collaborating with Brikk Studio on film elements.
