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Dirty Vegan Design Cases | D1S1

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Dirty Vegan

Design work for Dirty Vegan, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Dec 2024

Brand Identity 1

Design cases Designers News & interviews

Design cases by studio

Jens Nilsson (1)

Brand Identity for Dirty Vegan Restaurant
Dirty Vegan is a Swedish restaurant and bar concept dedicated to indulgent vegan junk food like burgers and craft beers. The branding captures the rebellious and playful spirit of the venue, blending bold visuals with a raw, street-inspired aesthetic to challenge traditional perceptions of vegan cuisine.
Restaurant

Designers behind the work

Designers and creative leads credited on Dirty Vegan projects in press coverage.

Jens Nilssonat Jens Nilsson8

Verònica Fuerteat Hey Studio6

Jon Dowlingat Counter-Print3

Céline Letermeat Counter-Print2

News & interviews

Counter-Print Book Says Merch Is Making a Strong Comeback
Creative Boom · Sep 7, 2026
Counter-Print has launched Merch: We Love Our Customers, a more-than-200-page book arguing that merchandise has returned as an intentional and effective brand-marketing channel. Written up by Creative Boom, the title showcases identity projects including Hey Studio's nostalgic work for Casa ñidro, Jens Nilsson's irreverent Dirty Vegan identity, and Angel & Anchor's milkbar-inspired work for the 2023 World AeroPress Championship.
Counter-PrintHey StudioAngel & AnchorCasa ñidroDirty Veganeditorial
Jens Nilsson
New Logo & Branding for Dirty Vegan by Jens Nilsson
BP&O · Aug 20, 2024
BP&O features Stockholm-based designer Jens Nilsson’s branding for Dirty Vegan, a Swedish restaurant and bar concept. The identity embraces a bold, ‘dirty’ aesthetic with stripclub purples, vibrant reds, and a lip motif, rejecting typical green vegan tropes. Nilsson handled creative direction, design, photography, and motion, collaborating with Brikk Studio on film elements.
Jens NilssonBrikk StudioDirty Vegan

branding

Jens Nilsson Emily Gosling