Depop

News & interviews

• Steve Dool outlines Depop’s disciplined brand-building approach

  It's Nice That · Oct 7, 2026 · Interview

  In this In-House interview, Depop senior director of brand and creative Steve Dool describes a disciplined approach to brand building centred on cultural relevance, restraint and long-term performance. He discusses using data alongside creative judgement, collaboratively developing a humorous Zara Larsson campaign, and creating in-person experiences rooted in peer-to-peer secondhand fashion.

  DepopDepopadvertising
• Why Billboards Are Essential for Modern Branding

  It's Nice That · Oct 30, 2025

  The article explores the resurgence of out-of-home (OOH) advertising, particularly billboards, as brands rediscover the power of simplicity and bold visual storytelling. Featuring insights from creative leaders at Uncommon, Adam&EveDDB, and others, it highlights how minimalist, editorial-style posters are redefining modern advertising. The piece positions this trend as both a nostalgic return to the golden age of advertising and a response to digital fatigue.

  UncommonWieden+KennedyAdam&EveDDBHeinzDreamiesadvertising
  Ellis Tree