Norday digitised the City of Amsterdam's education-subsidy application and accountability process, replacing paper forms with an accessible online portal. The platform now supports more than 250 schools and processes over 6,000 applications annually, helping the municipality target more than €400 million in funding.
KesselsKramer developed the 'I amsterdam' brand identity for the City of Amsterdam, transforming the city’s image into a globally recognized symbol of openness and inclusivity. The campaign unified residents, businesses, and visitors under a single, memorable message that celebrates individuality within community.
Steven Heller interviews thonik co-founders Nikki Gonnissen and Thomas Widdershoven about the Amsterdam studio's three decades of collaborative identity and communication design. The founders describe a process built around client workshops, interdisciplinary team input, and the interplay of strategy, motion, and print across cultural, civic, and major organizational identities.