AKQA partnered with digital bank Chime to create 'The $1 Million Bet,' a social experiment exploring generosity and financial empathy. Hosted by Wayne Brady, the campaign invited participants to choose between keeping or sharing unexpected financial gifts, sparking widespread engagement and emotional responses online.
Jones Knowles Ritchie partnered with Chime to redefine what a modern banking brand can look like. The new identity breaks away from outdated financial tropes, positioning Chime as a progressive, mobile-first platform built for real people in the 21st century.
Motionographer reports on Black Math’s 2026 brand relaunch, which formalizes its long-standing 'Start with Art' philosophy. The Boston-based studio emphasizes craft and taste as constants amid the rise of generative AI tools, positioning itself as a global creative partner for brands like Meta, Google, and Reebok.