Pentagram developed a bold and expressive visual identity for Bacàn, an Italian restaurant in Williamsburg, Brooklyn. Inspired by the meaning of its name—'the loud sound of a great dinner party'—the design uses dynamic letterforms, black-and-white contrasts, and a custom typeface to capture the lively energy of Italian dining.
BP&O features Pentagram’s new brand identity for Bacàn, an Italian restaurant in Williamsburg led by partner Andrea Trabucco-Campos. The identity uses a custom typeface, Grand Bacàn Sans, inspired by early 20th-century Italian Futurism and Vorticism, with bold monochrome graphics and motion elements that evoke the energy of a lively dinner party. The project stands out for its typographic focus and fresh take on Italian visual language.