Moniker created a timeless identity for Atlético Dallas, a new professional soccer club joining the USL Championship in 2027. Drawing from Dallas’s cultural diversity and local mythology, the brand centers on a hand-painted crest depicting a wolf and snake, symbolizing courage and precision. The visual system blends regional colors, heraldic illustration, and custom typography to give the club a sense of heritage and authenticity.
ModestWorks created a comprehensive brand identity for Atlético Dallas, a new USL Championship team launching in 2027. The design captures the spirit of Dallas through a balance of tradition, craftsmanship, and resilience, establishing a strong visual foundation for the club’s debut season.
Dallas-based ModestWorks and San Francisco-based Moniker created Atlético Dallas’s identity ahead of the club joining the USL Championship in 2027. Built around a fabricated but place-rooted myth of the Mexican Grey Wolf and rattlesnake, the system features a hand-painted heraldic crest, historic serif and sans typography, custom blackletter numerals, and a Texas-derived palette.
BP&O’s Emily Gosling reviews Moniker and ModestWorks’ brand identity for Atlético Dallas, a new professional soccer club launching in 2027. The design draws on Dallas folklore, using a wolf and snake motif to symbolize courage and precision, and combines heraldic illustration with a minimal modern system. The result is a timeless yet contemporary identity that connects deeply with the city’s culture and ambitions.
BP&O announced a job listing for a Senior Designer position at Moniker, a San Francisco-based identity studio known for its work with major technology and cultural clients. The role focuses on developing scalable brand systems across digital and physical environments and is open to remote candidates with West Coast time overlap.