In their own words
Dallas is a city with some big sports brand personalities, so doing something different was a focus from the start.
We consider work in the sports space to be cultural projects – they reflect the culture and build into its future.
From the beginning, our strategy landed on the idea that the most defining characteristic of Dallas is its approach to potential.
Articles & interviews
- ModestWorks and Moniker Craft Identity for Dallas Trinity FC Honoring City Essence
ModestWorks and Moniker collaborated on the brand identity for Dallas Trinity FC, the city’s first professional women’s soccer team. Drawing inspiration from Dallas’ culture, architecture, and history, the identity features a Pegasus crest, custom typefaces, and a refined color palette that celebrates the city’s spirit. The project emphasizes local pride and timeless sophistication for a new era in Dallas sports branding.