Slash redefined ARK, a first-generation Korean craft beer brand, as a broader street-inflected lifestyle brand. The work introduced characters Hora and Bati, developed beer labels, a shoe-box-inspired limited beer pack, 17 merchandise items, and the Off-Street pop-up in Seongsu-dong.
Slash created packaging for ARK's limited-edition Blugoneer beer celebrating the 2024 Year of the Blue Dragon. The release combines ARK Wit Ale and Upper Dipper flavors, with citrus notes and a pleasantly spicy ginger finish intended to convey hopeful New Year energy.
Slash created the package design for ARK's Chitty Pop, a sweet-and-tart spring wheat ale blending grapefruit and mango flavors. The design uses ARK characters as a newly dating couple to evoke cherry blossoms, romance, and a soft, cheerful mood.
OMSE developed a welcoming and flexible brand identity for Ark, a new co-living company launching its first location in Wembley, London. The design uses a semi-circular motif to create a warm, homely feel that subtly integrates into interiors without feeling overly branded.
BP&O’s feature by Emily Gosling reviews OMSE’s branding for Ark, a co-living property development in Wembley, London. The identity centers on a semicircular motif inspired by the name and uses Right Grotesk type to balance friendliness and functionality. While the article critiques Ark’s affordability claims, it praises OMSE’s design for being smart, flexible, and visually cohesive across digital and physical applications.
The Brand Identity’s article, written by Poppy Thaxter, highlights ten standout signage projects from studios including TRY Design, Barkas, OMSE, and others. The roundup showcases inventive approaches to wayfinding and brand expression through physical signs, from playful geometric forms to minimalist executions.
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