BP&O’s feature by Emily Gosling reviews OMSE’s branding for Ark, a co-living property development in Wembley, London. The identity centers on a semicircular motif inspired by the name and uses Right Grotesk type to balance friendliness and functionality. While the article critiques Ark’s affordability claims, it praises OMSE’s design for being smart, flexible, and visually cohesive across digital and physical applications.
The Brand Identity’s article, written by Poppy Thaxter, highlights ten standout signage projects from studios including TRY Design, Barkas, OMSE, and others. The roundup showcases inventive approaches to wayfinding and brand expression through physical signs, from playful geometric forms to minimalist executions.
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