Velo Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Velo projects in press coverage.
News & interviews
- Sam Southwell on building (South) and the book that documents it all
The Brand Identity · Apr 22, 2026 · Interview
The Brand Identity interviews Sam Southwell, founder and executive creative director of Auckland-based studio (South), about the studio’s 21-year journey and its new book, 'Moments in Time.' The 290-page publication documents the evolution of (South) from its origins as Aplus Design Studio to a multi-division consultancy encompassing brand, communications, and fabrication. Southwell discusses the challenges of independence, the importance of culture, and the studio’s commitment to design as a lifelong pursuit.
(South)Mark by (South)Made by (South)developersiwieditorial - Five bicycles that are almost too gorgeous to ride
Creative Boom · Apr 15, 2026
Creative Boom’s Katy Cowan curates five beautifully designed bicycles in celebration of World Bicycle Day. The article highlights models from Quirk Cycles, Brompton, Moustache Bikes, VanMoof, and Veloe, emphasizing craftsmanship, innovation, and aesthetic appeal. Each bike represents a different approach to modern cycling, from handmade frames to advanced e-bike technology.
Quirk CyclesBromptonproduct - DNCO reimagines Amsterdam's Zuidas as 'Zudo': a new village identity for the city’s business district
Creative Boom · Dec 11, 2025
DNCO has created a new identity for Amsterdam’s Zuidas district, rebranding it as ‘Zudo’ to reflect its transformation from a corporate hub into a livable, community-focused neighbourhood. The project features a bilingual tone of voice, a custom stencil typeface by Bold Decisions, and warm illustrations by Luis Mendo to convey a sense of local charm and inclusivity.
- Bukhara Revives with International Contemporary Art Festival
Creative Boom · Sep 15, 2025
Creative Boom reports on the inaugural Bukhara Biennial, titled 'Recipes for Broken Hearts', which transforms the ancient Silk Road city into a hub of contemporary art and cultural exchange. Led by artistic director Diana Campbell and commissioned by the Uzbekistan Art and Culture Development Foundation, the event features over 200 participants from nearly 40 countries, each pairing international artists with local craftspeople. The biennial blends traditional Uzbek craftsmanship with global contemporary art practices, revitalizing Bukhara’s cultural identity.
Uzbekistan Art and Culture Development Foundationenvironmental - Jetway Redefines Waterloo House with Timeless Brand Identity
The Brand Identity · Jul 8, 2025
Amsterdam-based studio Jetway developed a minimalistic brand identity for Waterloo House, a central Amsterdam property project by Peak Development and LaSalle Investment Management. The identity bridges old and new through a restrained typographic system, neutral architectural colors, and understated motion design. The result reflects a 'modern classic' philosophy that balances heritage with contemporary clarity.
JetwayPeak DevelopmentLaSalle Investment Managementbranding - The Edit: five projects including Mubien’s colourful identity system for San Diego’s The RaDD
The Brand Identity · Apr 27, 2022
The Brand Identity’s 'The Edit' roundup showcases five global design projects, including Mubien’s colourful identity for San Diego’s The RaDD, Joanie Brisebois’ inclusive branding for Librarylab, and Giacomo Boffo’s rebrand for London’s Fidelio. Also featured are Studio Work’s 90s-inspired identity for footwear brand BOYA and Playtype’s bespoke Empathy Serif typeface for the bereavement support platform Empathy.
- Bildung and Bureau Antoine Roux’s mindful interview site Developments is insightful and delicate
The Brand Identity · May 20, 2021
The article highlights the collaborative creation of the mindful interview website Developments by Bildung and Bureau Antoine Roux. The project emphasizes a slow, editorial approach to digital design, using the Folio typeface and a minimalist aesthetic to create a calm and engaging reading experience. Developer Tristan Bagot contributed to the web development, resulting in a refined and thoughtful platform for creative interviews.
BildungBureau Antoine RouxDevelopmentsdigital - New Graphic Identity for The Maitland by Studio Brave
BP&O · Oct 17, 2018
BP&O features Studio Brave’s brand identity for The Maitland, a luxury residential development in Melbourne by Gibson Developments. The project includes two printed volumes, 'Space' and 'Place', and a complementary website that reflect the architectural and environmental qualities of the property through materiality, photography, and refined typography. The review praises the tactile design and photographic approach for effectively conveying a sense of place and luxury.
Studio BraveGibson Developmentsbranding - New Graphic Identity for George + Powlett by Studio Brave
BP&O · May 15, 2017
BP&O features Studio Brave’s brand identity for George + Powlett, a residential development in East Melbourne by ICON Developments. The design draws inspiration from the architectural work of Powell & Glenn, balancing structure and nature through material contrast, refined typography, and abstract photography by Kate Ballis and Tom Blachford. The identity extends across print and digital applications, emphasizing light, texture, and precision.
Studio BravePowell & GlennICON Developmentsbranding