The process of crafting Tower’s identity was driven by their unique approach in the accounting realm – personal, available, and providing guidance sans aggressive pricing.
We wanted a visual identity that reflected their resourceful and risk-taking nature.
This duality became the linchpin for the design strategy for Tower.
Editorial New fits the requirements, and adds punch, with the 90s inspired feel.
Studio Work has rebranded the Australian accounting firm Tower with a playful and approachable identity that reflects its modern, client-focused ethos. The project features illustrations by Totally Okay, motion work by Stephen Grace, and a typographic system centered on Schick Toikka’s Krana Fat A. The result balances professionalism with warmth, positioning Tower as a forward-thinking firm for the next generation of entrepreneurs.
The Brand Identity’s 'The Edit' roundup showcases five global design projects, including Mubien’s colourful identity for San Diego’s The RaDD, Joanie Brisebois’ inclusive branding for Librarylab, and Giacomo Boffo’s rebrand for London’s Fidelio. Also featured are Studio Work’s 90s-inspired identity for footwear brand BOYA and Playtype’s bespoke Empathy Serif typeface for the bereavement support platform Empathy.