The article spotlights Jo Cutri Studio’s packaging design for Sundae’s new line of body mists. The jellybean-shaped bottles evoke Y2K nostalgia with candy-colored hues and a seamless monochromatic finish that elevates the product’s perceived value. The design reimagines the body mist category with a playful yet premium aesthetic.
This interview from The Brand Identity’s 'The Designers' series features Pentagram senior designer John Sampson, who discusses his path from student to working under Natasha Jen in New York. He reflects on his early influences, his experience with custom lettering and 3D work, and balancing personal projects with agency life. Sampson also shares insights on learning, technology, and creative growth in the design industry.
