The Brand Identity’s article by Poppy Thaxter showcases six design projects that exemplify the beauty and craft of foil stamping and other print finishing techniques. Featuring work by studios such as Tomorrow Studio, The FUTURE they PROMISED, and Studio Sly, the roundup highlights how metallic and tactile finishes elevate packaging, editorial, and identity design. Each project demonstrates a balance of restraint and opulence in applying foil and texture.
Tomorrow StudioThe FUTURE they PROMISEDStudio SlyMokshaSOMAbranding
London-based studio The FUTURE they PROMISED created a refined brand identity for SOMA, a Soho cocktail bar inspired by Indian heritage and architecture. The project features a custom logomark referencing calligraphic gestures, a bespoke cut of WT Monarch Nova, and a luxurious tactile material palette. The design balances contemporary and classic aesthetics through thoughtful typography, color, and print finishes.
