Jacob Wise

Type Designer

2 articles · Oct 2021May 2025

Studios:WiseType

In their own words


Articles & interviews

  • "Dumbar/DEPT® and Jacob Wise Revamp Feyenoord's Brand Identity"

    Studio Dumbar/DEPT® has rebranded Rotterdam football club Feyenoord with a bold new identity centered on a custom version of Jacob Wise’s Skrappa typeface. The design reflects the club’s fighting spirit and the city’s no-nonsense character, uniting the team under a cohesive visual system. The project balances tradition and innovation through research-driven experimentation and typographic customization.

    Studio Dumbar/DEPT®Feyenoordbranding
  • The FUTURE they PROMISED reference SOMA’s heritage and context for the bar’s timeless identity

    London-based studio The FUTURE they PROMISED created a refined brand identity for SOMA, a Soho cocktail bar inspired by Indian heritage and architecture. The project features a custom logomark referencing calligraphic gestures, a bespoke cut of WT Monarch Nova, and a luxurious tactile material palette. The design balances contemporary and classic aesthetics through thoughtful typography, color, and print finishes.

    The FUTURE they PROMISEDWiseTypeSOMAbranding