The Brand Identity interviews DoThings, a New York-based design studio, as it celebrates its tenth anniversary. Founders Pierre Jeand’heur and Estelle Monteillet reflect on the studio’s evolution, key projects with clients like Lancôme and Corcoran, and the launch of their refreshed website. The conversation explores their philosophy of designing for desire and their plans for future growth across beauty, real estate, and hospitality sectors.
The article highlights six standout beauty brand identities that exemplify how design studios are responding to the growing demand for ethical, sustainable, and visually distinctive branding. Featuring work from Dothings, Decade, Date of Birth, Oddity, newkid, and Temporada, it showcases a range of packaging and identity approaches across the modern beauty industry.
