Stand Design Cases
Designers behind the work
Designers and creative leads credited on Stand projects in press coverage.
Designers and creative leads credited on Stand projects in press coverage.
Elizabeth Goodspeed explores how contemporary designers are reimagining the Passover Haggadah as a living design object. Featuring work by Dani Balenson, James Anderson, and Deborah Khodanovich, the article examines how modern Haggadot blend tradition with contemporary design approaches, materials, and cultural reflection. It positions the Haggadah as both a ritual guide and a zine-like artifact of Jewish identity and creativity.
The Brand Identity interviews the co-founders of newkid as the studio celebrates its fourth anniversary. They discuss their evolution from startup branding specialists to a broader creative practice, their new website, and a product collaboration with Standard Equipment called the First Day Collection. The conversation highlights their curiosity-driven approach, notable projects like Sol, HOY!, and John Legend x Rove Concepts, and their growing focus on web design.
Soo Yeah Studio has delivered a brand refresh for music platform Out/Standard, emphasizing creative freedom through a flexible typographic system. The new identity refines the existing logo, introduces a dynamic type pairing, and extends across digital and merchandise applications. The project reflects a balance between bespoke design and client usability.
SEESAW features the website for Standard Equipment, a hardware and lifestyle brand described as offering 'tools for non-standard living.' The site showcases the brand’s e-commerce presence and highlights its use of KMR Apparat and KMR Waldenburg Schmal typefaces.
Design studio newkid developed a witty yet precise brand identity for Canadian homeware company Standard Equipment. The project balances industrial precision with humor, using custom typography, a mechanical-inspired logo, and a playful tone of voice. The identity extends across packaging, website, and motion assets, emphasizing the brand’s concept of ‘Tools for Non-Standard Living.’
SEESAW features the website for Standard Bots, a robotics company developing hardware and software for collaborative robots. The listing highlights the site design and notes the use of the Mikro typeface.
The Brand Identity interviews New York-based comms+ agency Daly about their reinvention of traditional PR practices. Founder Alex Daly and Managing Director Ally Bruschi discuss their shift to a holistic 'comms+' model, their work with design studios like Pentagram and Athletics, and how they help creative clients build sustained visibility through strategic storytelling and newsletters. The piece highlights Daly’s evolution from crowdfunding consultancy to a full-service communications partner for design-led brands.
