The Brand Identity’s biweekly roundup ‘The Edit’ spotlights five global design projects, including Melia Tandiono and David Bate’s elegant branding for Sistine Spritz, Studio Dumbar/DEPT®’s dynamic identity for League of Legends’ MSI, and new brand identities by Fluoro, Uned Studio, and Vanderbrand. Each project showcases distinctive approaches to typography, color, and cultural storytelling across industries from alcohol to architecture.
Black Ink ProjectStudio Dumbar/DEPT®FluoroSistine SpritzLeague of Legends / Mid-Season Invitational (MSI)branding
The article by Poppy Thaxter spotlights eight standout alcohol-alternative beverage brands with creative packaging and identity design. Featuring studios such as KR8, Marx Design, B&B Studio, and Somekind, it highlights the growing trend of health-conscious, sober-friendly drinks. Each project showcases vibrant, playful, and refined design approaches across bottles, cans, and boxes.
KR8 bureauMarx DesignB&B StudioUrban LemonadeYes You Canpackaging
The Brand Identity’s 'The Edit' highlights five recent branding projects from studios around the world. Featured work includes Angel & Anchor’s playful seaside-inspired identity for Little Sister, B&B Studio’s bright packaging for Citizen Spritz, Mint’s minimal Swiss-inspired design for HomeCourt, Pentagram’s nature-meets-tech identity for AI company Cohere, and Frans Hulet’s warm, type-led approach for Web3 project Eden. Together, the projects showcase diverse approaches to contemporary brand identity design.