Mini Design Cases
Designers behind the work
Designers and creative leads credited on Mini projects in press coverage.
Designers and creative leads credited on Mini projects in press coverage.
The article by Rochelle Ratkaj Moser critiques the U.S. federal government’s ongoing failure to prioritize accessibility in digital design, particularly in light of the State Department’s 2025 decision to revert from Calibri to Times New Roman. It argues that typography choices directly affect usability and equity, emphasizing that accessibility is a legal and ethical obligation, not an aesthetic preference.
The article profiles Milan-based designer Sean Thomas, whose background in sign painting shapes his approach to bespoke branding projects. Known for his hand-painted work for London food spots and publishers, Thomas champions analogue craft in an increasingly digital and AI-driven design world. The piece highlights his belief in the enduring value of handmade typography and traditional techniques.
It’s Nice That announces the November 2025 edition of its Nicer Tuesdays event in London, featuring talks from Porto Rocha, Jennie Baptiste, Boomranng Studio, and Alice Isaac. The lineup spans design, photography, and collage, with discussions on identity, culture, and creative process. The event will be held at EartH Hackney with music by Epidemic Sound and sponsorship from El Rayo and Lovecorn.
The article highlights McKinney’s creative campaign using butcher paper to raise awareness for the proposed Hudson Canyon marine sanctuary. The initiative supports NOAA’s conservation efforts by connecting the seafood industry and consumers to the importance of ocean preservation. The campaign uses everyday packaging materials to deliver an environmental message in a tangible, relatable way.
The article profiles Texas-based artist Rick Fleming, known for his humorous and bold portraits of pop culture icons. Working from Sage Studio & Gallery in Austin, Fleming paints on unconventional surfaces like vinyl records and wooden cutouts, and was even commissioned by the Biden administration for an official tote bag design. His work blends sincerity, humor, and a rock-and-roll sensibility.
The article profiles artist Montrel Beverly, who transforms pipe cleaners into intricate sculptures that reinterpret iconic works from art history and religion. Working through Sage Studio in Austin, Beverly’s practice merges childhood craft materials with fine art sensibilities, gaining national recognition and collaborations with major brands. The piece highlights both his creative process and Sage Studio’s mission to support neurodivergent artists.
Creative Boom profiles 'In Perspectives', a new human-centred framework developed by Montreal studios Six Cinquième and Never Was Average. The project, supported by local cultural institutions, aims to embed equity and empathy into design practice through co-creation and lived experience. It challenges the industry to move beyond universalism toward more inclusive, community-driven approaches.
TBWA\London has launched a new animated campaign for Mini Cheddars titled 'Cheese Rolling', expanding its whimsical Cheddar Town universe. The campaign celebrates British humour and cheese culture through a lively animated film and social-first activations, connecting with both nostalgic adults and younger audiences. Creative director Harriet Russell-Vick led the project, which builds on the success of previous Cheddar Town campaigns.
