Ito Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Ito projects in press coverage.
News & interviews
- Tostitos Debuts New Logo and Packaging by Pearlfisher
· Apr 6, 2026
UnderConsideration’s Brand New briefly notes Tostitos’ new logo and packaging design created by Pearlfisher. The update represents a rebrand for the PepsiCo-owned snack brand, with before-and-after visuals shown for subscribers. The article is categorized under consumer products and packaging.
- Bust Out The Salsa and Guacamole; Tostitos Just Got a Brand Refresh
· Apr 2, 2026
PepsiCo Foods has unveiled a refreshed brand identity for its tortilla chip brand Tostitos, created by the company’s in-house global design team. The update aligns with similar redesigns across PepsiCo’s snack portfolio, including Lay’s, and follows a 'field to bag' strategy emphasizing brand cohesion and freshness.
PepsiCo Design & InnovationTostitosPepsiCo Foodsbranding - "Nine Innovative Print Projects Highlight Advanced Finishing Techniques"
The Brand Identity · Jun 4, 2025
The article by The Brand Identity, written by Poppy Thaxter, showcases nine design projects that exemplify the power of print finishing techniques such as embossing, debossing, and foil stamping. It highlights how studios like Studio Sly, Hugmun, and DutchScot use tactile materials and craftsmanship to elevate packaging and identity design. The feature celebrates the artistry and technical precision of print production in contemporary branding.
- Leeds' Born Ugly Studio Embraces Radical Reinvention Philosophy
Creative Boom · May 27, 2025
Creative Boom profiles Leeds-based studio Born Ugly, which emerged from the former Elmwood headquarters during the pandemic. The article explores how the studio redefined itself through a philosophy of radical reinvention and strategic creativity, highlighting projects for MitoQ, Astonish, and Carlsberg’s Somersby. Born Ugly’s approach centers on uncovering the 'Ugly Truth' behind brands to drive meaningful transformation.
- "Palito Reinvents Toothpicks as Luxury Design Objects"
The Brand Identity · Mar 17, 2025
The Brand Identity features Palito, a luxury toothpick brand that reimagines the everyday object through refined design and playful irreverence. Led by designer and art director Ariel Chiesa, the identity combines illustration by Fernando Bittar, photography by Val&Musso, and letterpress printing by Buenos Aires Letterpress. The result is a sophisticated yet humorous brand experience spanning packaging, website, and collectible product design.
PalitoBuenos Aires LetterpressVal&MussoPalitobranding - "Top 8 Super Bowl 2025 Ads and Their Success Secrets"
Creative Boom · Feb 5, 2025
Creative Boom’s Tom May highlights the eight standout Super Bowl LVIX commercials of 2025, celebrating their creativity, humour, and cultural resonance. The feature explores how brands like Hellmann’s, Booking.com, Budweiser, and Doritos used nostalgia, celebrity power, and storytelling to connect with audiences. It also notes the balance between entertainment and social messaging in this year’s ads.
VMLZulu Alpha KiloFCB New YorkHellmann'sBooking.comadvertising - Truly meowvelous: Studio Chong’s imagined cat food brand Smackk! brings Bendito’s mockups to life
The Brand Identity · Sep 23, 2024
Studio Chong created a conceptual cat food brand called Smackk! to bring Bendito Mockup’s Manolo & Bendito collection to life. Inspired by founder Ade Chong’s cat, the playful and planet-friendly identity uses bold colors, minimal illustrations, and typefaces VC Henrietta and Agrandir to reimagine pet food branding. The project demonstrates Studio Chong’s strategic and creative approach to storytelling through design mockups.
Studio ChongBendito MockupVery Cool StudioBendito Mockupbranding - Proof is in the pudding: Polonsky & Friends prove there’s still plenty of space for handmade beauty
The Brand Identity · May 24, 2024 · Interview
The Brand Identity interviews Anna Polonsky, founder of Brooklyn-based studio Polonsky & Friends, about her journey from The MP Shift to building a consultancy dedicated to food and hospitality brands. The conversation explores the studio’s analogue, tactile approach to design, its focus on authenticity, and the enduring beauty of handmade craft in a digital era. Polonsky reflects on her inspirations, process, and the studio’s commitment to storytelling through print and materiality.
- Human NYC on turning ten, making very ‘human’ work, and acing design and development with equal ease
The Brand Identity · Nov 13, 2023 · Interview
The Brand Identity interviews Human NYC as the studio celebrates its ten-year anniversary. Founders Michael Ray, Pam Batstone, and Rachael Yaeger discuss their evolution from a development-focused shop to a full-service branding and digital studio, their collaborative ethos, and their commitment to creating meaningful, human-centered work. The conversation explores their studio culture, digital-first approach, and future ambitions.
Human NYCGin LaneCode & TheoryAdidas by Stella McCartneySaturdays NYCbranding - “The best results arrive from solid and trustful relationships.” Atelier Dyakova on brand building
The Brand Identity · Sep 12, 2023 · Interview
The Brand Identity interviews Sonya Dyakova, founder of Atelier Dyakova, about the studio’s approach to brand building and design. Based in Deptford, London, the small team works across branding, publications, and exhibitions for cultural and fashion clients. Dyakova discusses the importance of trustful client relationships, bespoke typography, and tactile materials in their creative process.