SMLXL, a Barcelona and New York-based studio, designed playful packaging for a collaboration between Midnight Cosmetics and pet brand HotDog. The project merges Midnight’s minimalist aesthetic with HotDog’s exuberant energy through gouache-painted illustrations of dogs in motion. The result is a vibrant, tactile design that communicates the product’s softness and joy while showcasing SMLXL’s conceptual approach to design.
The Brand Identity’s 'The Edit' highlights five new design projects, including Morse Studio’s rebrand for Kent-based Identity Printers & Finishers. The new identity combines industrial and luxury cues through custom letterforms and the use of Klim Type Foundry’s Metric. Other featured projects include work by Motley, ILVZ Estudio, Roser Padrés, and Praline for clients across energy, fashion, beauty, and architecture.
