Idn Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Idn projects in press coverage.
News & interviews
- SMLXL brings playful edge to Midnight Hotdog dog fur mist
BP&O · Jun 30, 2026
BP&O features SMLXL’s packaging design for the collaborative ‘Midnight Hotdog dog fur mist’, a limited-edition product uniting the minimalist aesthetic of Midnight Cosmetics with the exuberant personality of petcare brand HotDog. The design uses hand-painted gouache dog illustrations to bring color and humor to Midnight’s restrained black-and-white packaging, achieving a playful yet sophisticated balance.
- SMLXL puts windblown dogs on Midnight Cosmetics bottle
Creative Boom · Jun 11, 2026
SMLXL, a Barcelona and New York-based studio, designed playful packaging for a collaboration between Midnight Cosmetics and pet brand HotDog. The project merges Midnight’s minimalist aesthetic with HotDog’s exuberant energy through gouache-painted illustrations of dogs in motion. The result is a vibrant, tactile design that communicates the product’s softness and joy while showcasing SMLXL’s conceptual approach to design.
- Morse Studio Redesigns Identity Printers & Finishers in The Edit
The Brand Identity · Apr 2, 2020
The Brand Identity’s 'The Edit' highlights five new design projects, including Morse Studio’s rebrand for Kent-based Identity Printers & Finishers. The new identity combines industrial and luxury cues through custom letterforms and the use of Klim Type Foundry’s Metric. Other featured projects include work by Motley, ILVZ Estudio, Roser Padrés, and Praline for clients across energy, fashion, beauty, and architecture.
Morse StudioMotleyILVZ EstudioIdentity Printers & FinishersIlmatar Windpowerbranding