Ey Design Cases
1 case across 1 studio
News & interviews
- Kaitlin Brito protects personal art to improve client work
Creative Boom · Jul 1, 2026
Creative Boom profiles New Jersey-based illustrator Kaitlin Brito, exploring how she balances personal 'pure making' with client work to avoid burnout. Brito discusses her process, tools, and inspirations, from her black ink pen technique to her nostalgic visual style rooted in vintage references. The piece highlights her reflections on creativity, client relationships, and the evolving role of AI in illustration.
- Two Doctors Whiskey Packaging Turns Every Detail Into Ceremony
· Jun 23, 2026
The article spotlights Think Packaging’s design for Two Doctors Whiskey, emphasizing the ceremonial experience of unboxing and the tactile, handcrafted details. The packaging features a deep navy cloth-wrapped box that opens theatrically to reveal the bottle, which carries apothecary-inspired cues and a brass wax seal. The design balances luxury with human warmth, standing out in the whiskey category.
Think PackagingTwo Doctors Whiskeypackaging - LOTIPA Redesigns HarleyMeds Logo and Brand Identity
· Jun 18, 2026
UnderConsideration’s Brand New briefly notes LOTIPA’s redesign of HarleyMeds’ logo and brand identity. The project introduces a new sans serif logo with green tones and micrographic detailing, aligning with the healthcare brand’s modernized image.
LOTIPAHarleyMedsbranding - Milk Rebrands Honeysticks With Joyful, Award-Winning Non-Toxic Packaging
· Jun 15, 2026
The article spotlights Milk’s award-winning rebrand for Honeysticks, a New Zealand-based non-toxic crayon company. The new packaging emphasizes joy, safety, and sustainability, aligning with Honeysticks’ mission to provide toxin-free art supplies for children. The project earned recognition at the 2026 Dieline Awards for its playful and eco-conscious design.
- Orca Animation Studio Relocates to Nantes, Sparking Fresh Creativity
Creative Boom · Jun 11, 2026
Creative Boom profiles Orca, a small animation studio founded by Nelly Michenaud and Ed Bulmer, which has relocated from London to Nantes. The move has sparked new creative energy, inspiring a short animation celebrating the city and several new in-house projects. The duo continues to collaborate across the UK and France while developing original animated series and experimental work.
- When Do Brand Extensions Stop Making Sense?
· Jun 8, 2026
Written by Chloe Cordover for The Dieline’s 'Shelf Life' newsletter, the article questions the logic behind recent brand extensions in the CPG space. It cites examples like Graza’s chips, David’s ice cream and cod, and Beyond Meat’s protein drink, suggesting that some brands may be expanding merely to stay relevant rather than to serve a coherent brand purpose.
GrazaDavidbranding - Erik Herrström Challenges Pinterest-Led Design in Debut Book THE ECHO
The Brand Identity · Jun 2, 2026
The Brand Identity profiles Erik Herrström’s debut book THE ECHO, a 218-page guide challenging Pinterest-led design and advocating for deeper cultural research in branding. Designed by STUDIO HERRSTRÖM with illustrations by Matouš Marťák, the book combines editorial design, interviews, and case studies from music and culture. It reflects Herrström’s philosophy of direction over speed and encourages designers to move beyond aesthetic alignment.
STUDIO HERRSTRÖMR/GASpotifyDavid Bowie EstateWhitney Houston Estateeditorial - The Northern Block rebuilds type library for global brand use
The Brand Identity · Jun 1, 2026
The Northern Block is rebuilding its typeface library through the Next Series, reengineering its core families like Loew, Lintel, and Nurom for global, multiscript use. The project involves international collaborators and advanced interpolation systems to improve readability and consistency across scripts and sizes. The initiative reflects the foundry’s commitment to cultural authenticity and technical precision in contemporary type design.
The Northern BlockThe Brand IdentityHilton WorldwideRiyadh Airbranding - How Packaging Shapes Brand Preference
· May 21, 2026
The article, written by Satoru Wakeshima of CBX, discusses how packaging form influences brand preference, using Old Bay’s return to its original metal tin as an example. It highlights the emotional and tactile connection consumers have with packaging that feels permanent and authentic. The piece also touches on the broader implications of design choices that balance sustainability and brand equity.
CBXSterling BrandsFrankfurt Balkind PartnersOld BayM&M’spackaging - May Creative Industry Shifts: Branding, Leadership and Unexpected Wins
Creative Boom · May 19, 2026
Creative Boom’s May 2026 'Booms & Shakes' roundup highlights major movements in the design and branding industry. Belfast studio Pale Blue Dot led the brand creation for Tomoro.ai, recently acquired by OpenAI. The article also covers leadership changes across WPP, Landor, McDonald's, and other agencies, signaling a strong focus on branding, AI, and strategic growth.