Ey Design Cases
1 case across 1 studio
News & interviews
- Orca Animation Studio Relocates to Nantes, Sparking Fresh Creativity
Creative Boom · Jun 11, 2026
Creative Boom profiles Orca, a small animation studio founded by Nelly Michenaud and Ed Bulmer, which has relocated from London to Nantes. The move has sparked new creative energy, inspiring a short animation celebrating the city and several new in-house projects. The duo continues to collaborate across the UK and France while developing original animated series and experimental work.
- When Do Brand Extensions Stop Making Sense?
· Jun 8, 2026
Written by Chloe Cordover for The Dieline’s 'Shelf Life' newsletter, the article questions the logic behind recent brand extensions in the CPG space. It cites examples like Graza’s chips, David’s ice cream and cod, and Beyond Meat’s protein drink, suggesting that some brands may be expanding merely to stay relevant rather than to serve a coherent brand purpose.
GrazaDavidbranding - Erik Herrström Challenges Pinterest-Led Design in Debut Book THE ECHO
The Brand Identity · Jun 2, 2026
The Brand Identity profiles Erik Herrström’s debut book THE ECHO, a 218-page guide challenging Pinterest-led design and advocating for deeper cultural research in branding. Designed by STUDIO HERRSTRÖM with illustrations by Matouš Marťák, the book combines editorial design, interviews, and case studies from music and culture. It reflects Herrström’s philosophy of direction over speed and encourages designers to move beyond aesthetic alignment.
STUDIO HERRSTRÖMR/GASpotifyDavid Bowie EstateWhitney Houston Estateeditorial - The Northern Block rebuilds type library for global brand use
The Brand Identity · Jun 1, 2026
The Northern Block is rebuilding its typeface library through the Next Series, reengineering its core families like Loew, Lintel, and Nurom for global, multiscript use. The project involves international collaborators and advanced interpolation systems to improve readability and consistency across scripts and sizes. The initiative reflects the foundry’s commitment to cultural authenticity and technical precision in contemporary type design.
The Northern BlockThe Brand IdentityHilton WorldwideRiyadh Airbranding - How Packaging Shapes Brand Preference
· May 21, 2026
The article, written by Satoru Wakeshima of CBX, discusses how packaging form influences brand preference, using Old Bay’s return to its original metal tin as an example. It highlights the emotional and tactile connection consumers have with packaging that feels permanent and authentic. The piece also touches on the broader implications of design choices that balance sustainability and brand equity.
CBXSterling BrandsFrankfurt Balkind PartnersOld BayM&M’spackaging - May Creative Industry Shifts: Branding, Leadership and Unexpected Wins
Creative Boom · May 19, 2026
Creative Boom’s May 2026 'Booms & Shakes' roundup highlights major movements in the design and branding industry. Belfast studio Pale Blue Dot led the brand creation for Tomoro.ai, recently acquired by OpenAI. The article also covers leadership changes across WPP, Landor, McDonald's, and other agencies, signaling a strong focus on branding, AI, and strategic growth.
- : New Logo and Identity for Surrey Domestic Abuse Partnership by WMH&I
· May 4, 2026
UnderConsideration’s Brand New briefly spotlights WMH&I’s new logo and identity for the Surrey Domestic Abuse Partnership, a UK-based charity. The post highlights the rebrand’s use of a human-centered monogram rendered in orange and pink tones, employing negative space to convey empathy and support.
WMH&ISurrey Domestic Abuse Partnershipbranding - How Risotto's refurb turned the humble filing cabinet into an expressive canvas
Creative Boom · Apr 23, 2026
Creative Boom’s article by Tom May explores how Glasgow’s Risotto Studio, led by Gabriella Marcella, collaborated with British manufacturer Bisley to transform its new headquarters into a vibrant, colour-driven workspace. Using standard Bisley steel furniture in bold hues, the project reimagines the humble filing cabinet as an expressive design element. The space doubles as a print studio, exhibition venue, and community hub, reflecting Risotto’s ethos of accessibility and creativity.
Risotto StudioBisleyBisleyenvironmental - New Logo and Identity for EyePromise by Alice
· Apr 22, 2026
UnderConsideration’s Brand New briefly spotlights a new logo and identity for EyePromise, a health-related brand, designed by studio Alice. The post is part of the 'Spotted' category, offering a quick mention rather than a full review.
AliceEyePromisebranding - Petoskey Area Reveals New Logo by PETERMAYER
· Apr 22, 2026
UnderConsideration’s Brand New briefly spotlights a new logo for the Petoskey Area, a Michigan tourism destination, designed by PETERMAYER. The post is part of the site’s ‘Spotted’ category, offering a quick look at the before-and-after identity update.
PETERMAYERPetoskey Areabranding