Zacatecas-based studio PERSPECTIVA created a geometric, minimalist brand identity for COWBOY, a coffee cantina that reinterprets Western aesthetics without resorting to clichés. Led by Creative Director Hugo Trejo, the identity features a bold geometric cowboy profile, a system of illustrative icons, and a monochromatic palette inspired by authentic Western visuals. The design combines custom typography with PP Neue Montreal and Synt to balance contemporary and classic sensibilities.
SEESAW features the website for Cowboy, a connected electric bike brand for urban riders. The listing highlights the brand’s sleek digital presence and use of the Suisse International typeface. The project is categorized under electric vehicles, bikes, e-commerce, and hardware.
