Caleb
Founder · Other
Articles & interviews
- "PERSPECTIVA Creates Unique Geometric Cowboy Brand Identity"
Zacatecas-based studio PERSPECTIVA created a geometric, minimalist brand identity for COWBOY, a coffee cantina that reinterprets Western aesthetics without resorting to clichés. Led by Creative Director Hugo Trejo, the identity features a bold geometric cowboy profile, a system of illustrative icons, and a monochromatic palette inspired by authentic Western visuals. The design combines custom typography with PP Neue Montreal and Synt to balance contemporary and classic sensibilities.
- “The people are more important than the work.” Alright Studio’s recipe for happiness and success
The Brand Identity interviews Alright Studio’s partners Garrett DeRossett, Spencer Joynt, and Tucker Schoos about their evolving agency, new website, and focus on mental health and collaboration. The New York-based studio has grown to a team of eight and emphasizes a full-service approach spanning strategy, design, and technology. The conversation highlights their culture of balance, flexibility, and valuing people over output.