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News & interviews
- Creech is what happens when a writer and a designer start a studio
The Brand Identity · Mar 12, 2026 · Interview
The Brand Identity interviews Ashley Jones and Griffin Creech, co-founders of New York studio Creech, about their writer-designer partnership and philosophy of integrating language and design from the start. They discuss their approach to meaningful, health-oriented branding, the impact of their AG1 rebrand, and collaborations with founders like Steve Ells and Tom Cortese. The conversation highlights their hands-on creative process and values-driven project selection.
- This® opens the door to backcountry access in BCA’s rebrand
The Brand Identity · Dec 2, 2025
This®Studio rebranded Backcountry Access (BCA) with a functional, geometric identity that merges safety, inclusivity, and outdoor authenticity. The new logo, dubbed the MountainBolt, doubles as a tactile design element on products, while the typographic system and color palette reinforce clarity and accessibility. The project reflects the studio’s deep connection to backcountry culture and commitment to life-saving design.
This®StudioStandards SiteBackcountry Access (BCA)branding - Festival's last lights illuminate the City of Durham
Creative Boom · Nov 19, 2025
Creative Boom reports on the final edition of Lumiere Durham, a renowned light art festival produced by Artichoke in collaboration with Durham County Council. The 2025 event featured installations by international artists including Tobie Langel, Anastasia Isachsen, and Nighthouse Studio, marking the end of a 15-year cultural partnership. Despite funding challenges and adverse weather, the festival drew large crowds and celebrated Durham’s enduring connection to light-based art.
ArtichokeNighthouse StudioJiganticsDurham County Councilenvironmental - Baxter & Bailey Present "The Design Laundry" in Barcelona
Creative Boom · May 19, 2025
Baxter & Bailey brought their humorous and candid talk 'The Design Laundry' to OFFF Barcelona, celebrating the messy, mistake-filled side of creativity. The session featured confessional stories from designers including Rian Hughes, Jamie Ellul, Francis Jackson, and Daljit Singh, highlighting lessons learned from professional blunders. The project aims to build a community archive of creative mishaps that encourage openness and learning within the design industry.
- Oskar With a K: Impactful Murals Transform Communities
Creative Boom · May 1, 2025
Creative Boom profiles Manchester-based muralist Oskar Walin, known professionally as Oskar With a K, whose large-scale hand-painted lettering projects aim to bring communities together. The article explores his process, materials, and collaborations on projects for Manchester City Council, the Electoral Commission, and Stockport County FC. It highlights his focus on social impact, community workshops, and bold, graphic mural design.
Oskar With a KGrit StudiosManchester City CouncilElectoral Commissionenvironmental - Alfonso Gonzalez Jr. Gives New Context to Street Art and Commercial Signage in New LACMA Show
· Interview
The article profiles Los Angeles artist Alfonso Gonzalez Jr. and his new exhibition 'In Between Stops' at LACMA. The outdoor installation features 12 functional benches inspired by LA’s street art, signage, and cultural history. Gonzalez Jr. reflects on his background in sign painting and graffiti, using the project to honor local culture and critique advertising imagery.
Los Angeles County Museum of Art (LACMA)environmental