Cartel Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Cartel projects in press coverage.
News & interviews
- The graphic trends you’ll want to bookmark for 2026
It's Nice That · Jan 12, 2026
The article, written by Ellis Tree for It’s Nice That’s Forward Thinking series, explores five emerging graphic design trends for 2026. It highlights a growing return to analogue and imperfect aesthetics, such as photocopied textures, scanning, and collage, as designers push back against hyper-digital polish. Examples include Charlotte Rohde’s Oficía Mono campaign, How&How’s branding for Big Cartel, and Louis Garella’s logo for Sonata Electronica.
How&HowBig CartelSonata Electronicabranding - New Logo & Branding for Big Cartel by How & How
BP&O · Jul 10, 2025
BP&O’s Emily Gosling reviews How & How’s rebrand for ecommerce platform Big Cartel. The new identity replaces the old chevron logo with a hand-drawn glyph and introduces expressive typography using ES Replan Variform and Marist. The visual system balances maker energy with structure, supported by Eilidh Reid’s illustrations and a flexible color palette.
- How&How Boldly Rebrands Big Cartel, Targets Creative Entrepreneurs
It's Nice That · Jun 10, 2025
How&How has rebranded Big Cartel with a bold, tactile identity that celebrates the platform’s indie roots and creative community. The new design, led by creative director Chris Clayton, uses hand-rendered textures, expressive typography, and a variable logomark to embody the brand’s 'Goodbye Caution' ethos. Collaborating with type foundries Extraset and Dinamo, the studio crafted a distinctive, personality-driven system that repositions Big Cartel as a launchpad for modern entrepreneurs.
- The Edit Highlights Five Projects Including How&How's Big Cartel Redesign
The Brand Identity · Jun 4, 2025
The Brand Identity’s biweekly roundup ‘The Edit’ spotlights five new design projects from studios including How&How, Opal, Shore Creative, and BAS ID. Featured work ranges from Big Cartel’s bold rebrand to a refined book design for Arhaus, a French restaurant identity by Shore Creative, a vivid art publication by Victor Verhelst, and a geometric identity for Stockholm’s Marievik district. The article highlights diverse aesthetics from maximalist to minimalist, showcasing global design talent.
How&HowOpalShore CreativeBig CartelArhausbranding - How&How Crafts New, Bold Identity for Big Cartel
Creative Boom · May 8, 2025
How&How has rebranded e-commerce platform Big Cartel with a scrappy, sketch-inspired identity that celebrates creative entrepreneurs. The new look features rough illustrations, risograph textures, and a custom wordmark developed with Extraset. The rebrand positions Big Cartel as a champion of individuality and indie creativity in the online marketplace.