Twist

Cases

• Affinity
• Brand Identity For Affinity
• N/a

• Akt
• Brand Identity For Akt
• N/a

• Batlow
• Packaging Design For Batlow Seltzer
• N/a

• Canva
• Brand Refresh For Canva
• Communication, Detail, Partnership, System, Touchpoint

• Cartel
• Brand Identity For Cartel
• N/a

• Employment Hero
• Repositioning For Employment Hero
• N/a

News & interviews

• Affinity Rebrands with Bold Identity, Now Free to Use

  It's Nice That · Oct 29, 2025

  Affinity, the professional creative software brand recently acquired by Canva, has unveiled a full rebrand and product relaunch. Led by Canva’s European creative director Tom Carey and executed with Design by Twist, the new identity balances connection to Canva with a distinct, creative personality. Featuring a bespoke serif logomark, custom typeface by Ohno, and a tactile color palette, the rebrand emphasizes approachability and artistic expression.

  CanvaDesign by TwistOhno Type Co.Affinitybranding
• "Google DeepMind's Visualising AI Makes Complex Tech Understandable with Art"

  It's Nice That · Dec 5, 2024

  The article highlights Google DeepMind’s ongoing Visualising AI project, which commissions digital artists to create imaginative interpretations of artificial intelligence. Featuring studios like Dada Projects and artists such as Jesper Lindborg and Winston Duke, the initiative aims to make AI more accessible and relatable through creative visual storytelling. The works explore themes of sustainability, nature, and technology using advanced 3D and data-driven techniques.

  Dada ProjectsBakken + BaekTwistedpolyGoogle DeepMinddigital

Clients