São Paulo-based studio U.I.WD. created a comprehensive brand identity for PULSO Hotel, a new luxury destination that merges art, gastronomy, and hospitality. The project treats every touchpoint—from signage to tableware—as a cultural expression, using the Acid typeface and a palette inspired by the hotel’s architecture and natural surroundings. The result is a sensorial, elegant identity that redefines the visual language of Brazilian luxury hospitality.
U.I.WD.FolchStudio Arthur CasasPULSO Hotelbranding
