Visual Identity and Animation for Hightouch Reframe
One Reframe identity connects six cities.
CATK created creative direction, a visual identity, and animation for Reframe, Hightouch’s one-day event series for marketing leaders. The event toured New York, Chicago, Los Angeles, London, Paris, and Amsterdam. CATK developed a recognisable system spanning a landing-page hero film, stage materials, social assets, and city-specific assets so the six stops read as one event.
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Insights
- Reframe is Hightouch’s one-day event series for marketing leaders, visiting New York, Chicago, Los Angeles, London, Paris and Amsterdam.
- The identity was designed to remain recognisable across a landing-page hero film, stage materials, social content and city-specific assets.
- The creative brief emphasised practical uses of AI rather than speculation.
- CATK’s credited scope spans creative direction, visual identity, 3D animation, motion design, sound design and music composition.
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