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Editorial Design for TASCHEN’s Graphic Design History by vista - D1S1 Design Spotlight

Studio: vista

Client: TASCHEN GmbH, Cologne

Work: Editorial

Industry: Publishing

Editorial Design for TASCHEN’s Graphic Design History

vista designed and researched a two-volume visual history of graphic design for TASCHEN, spanning 130 years from the 1890s to the present. The multilingual pictorial atlas uses thousands of illustrations, detailed case studies, biographies, and timelines to make design history accessible and navigable.

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Tags: Archival, Atlas, Chronological, Encyclopedic, Historical, Multilingual

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Modern Brand Design History: From Olivetti to Instagram
It's Nice That · Jun 17, 2026
The article presents an excerpt from Taschen’s book *The Elements of Brand Design* by Katharina Sussek and Jens Müller of Vista studio. It traces the evolution of modern brand design from early industrial-era symbols to contemporary corporate identities, highlighting milestones from AEG and Olivetti to IBM and Instagram. The piece contextualizes how design has shaped brand recognition and identity across history.

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