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Editorial Design for Lufthansa Centennial History Book by vista - D1S1 Design Spotlight

Studio: vista

Client: Lufthansa and Penguin Random House / Prestel

Work: Editorial

Industry: Transportation

Editorial Design for Lufthansa Centennial History Book

Vista designed the centennial publication “Lufthansa: The First 100 Years,” documenting the airline’s corporate, political, and visual history from 1926 to the present. The book combines scholarly texts with archival photography, illustrations, maps, infographics, color-coded chapters, and six thematic fold-out spreads.

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Tags: Archival, Aviation, Centennial, Foldouts, Infographics, Tricolor

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Modern Brand Design History: From Olivetti to Instagram
It's Nice That · Jun 17, 2026
The article presents an excerpt from Taschen’s book *The Elements of Brand Design* by Katharina Sussek and Jens Müller of Vista studio. It traces the evolution of modern brand design from early industrial-era symbols to contemporary corporate identities, highlighting milestones from AEG and Olivetti to IBM and Instagram. The piece contextualizes how design has shaped brand recognition and identity across history.

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