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Book Design and Illustration for Andrea Grudda’s Leadership Book by vista - D1S1 Design Spotlight

Studio: vista

Client: Andrea Grudda, punchline publishers

Work: Editorial

Industry: Publishing

Book Design and Illustration for Andrea Grudda’s Leadership Book

Vista created the editorial design, illustrations, and original infographics for Character Proof, Andrea Grudda’s non-fiction book on character-driven leadership and teamwork. Bright spot colours and expressive typography structure the content across the book, audiobook cover, and lecture announcements.

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Tags: Audiobook, Infographics, Leadership, Nonfiction, Optimistic, Spotcolour

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The article presents an excerpt from Taschen’s book *The Elements of Brand Design* by Katharina Sussek and Jens Müller of Vista studio. It traces the evolution of modern brand design from early industrial-era symbols to contemporary corporate identities, highlighting milestones from AEG and Olivetti to IBM and Instagram. The piece contextualizes how design has shaped brand recognition and identity across history.
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