Corporate design for Düsseldorf’s oldest weekly market

Vista created a corporate design system for Carlsplatz Düsseldorf that balances tradition and modernity. Drawing on historic copperplate engravings, modern typography, varied food imagery, and a seasonally shifting colour concept, the work repositioned the market across multiple touchpoints. Vista developed the logo, campaign, website, editorial content strategy, and the “Carlsblatt” micro-magazine to showcase traders, products, and life at the market. Supported by PR collaboration, the launch campaign helped strengthen Carlsplatz’s profile and public appeal, turning it into one of Düsseldorf’s most popular destinations for locals and visitors.