Corporate design and packaging for a Düsseldorf pâtisserie

Vista created the corporate design and branding for Pure Pastry, a family-run pâtisserie in Düsseldorf led by pastry chef Tim Tegtmeier and coffee sommelier Ursula Wiedenlübbert. The work translates the brand’s craft, passion, and attention to detail into a flexible visual system. From logo applications to packaging and store-related touchpoints, vista developed a coherent identity that can expand with the growing product range. Packaging for coffee, spreads, and ice cream was designed so each category has its own character while remaining clearly part of the Pure Pastry brand. The result reflects handmade quality, premium food culture, and responsible production.