Book design for a global sports and lifestyle brand

Vista created “PUMA – The Graphic Heritage” to mark Puma’s 75th anniversary. The 300-page book traces the company’s graphic evolution from its 1948 origins to global campaigns, iconic sneaker lines, football jersey typography, and collaborations with notable designers and ambassadors. Developed with Helmut Fischer and the team at PUMA THE ARCHIVE, the publication draws on around 1,000 rare images from the corporate archive and extensive research through catalogs, advertisements, press kits, and design manuals. Vista organized the material into eight color-coded chapters and a modular layout that adapts to sketches, photographs, product images, and logos. Special print color, blind embossing, Swiss brochure binding, and light uncoated paper give the book a refined yet unpretentious physical character.