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Book Design for Logo Modernism by vista - D1S1 Design Spotlight

Studio: vista

Client: TASCHEN GmbH

Work: Editorial

Industry: Publishing

Book Design for Logo Modernism

Vista designed Logo Modernism, a 432-page TASCHEN reference book documenting more than 6,000 trademarks created between 1940 and 1980. The multilingual publication organizes the evolution of modern logo design into geometric, effect, and typographic categories, alongside essays, designer profiles, and case studies.

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Date: Mon, Aug 31

Tags: Book, Mexico, Olympic, Supermarket

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Modern Brand Design History: From Olivetti to Instagram
It's Nice That · Jun 17, 2026
The article presents an excerpt from Taschen’s book *The Elements of Brand Design* by Katharina Sussek and Jens Müller of Vista studio. It traces the evolution of modern brand design from early industrial-era symbols to contemporary corporate identities, highlighting milestones from AEG and Olivetti to IBM and Instagram. The piece contextualizes how design has shaped brand recognition and identity across history.
VistaAuge DesignUntitled MacaoAEGOlivettieditorial
Charles Eames

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