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Magazine Design for THE DORF THE MAG by vista - D1S1 Design Spotlight

Studio: vista

Client: THE DORF, Tina Husemann & David Holtkamp

Work: Editorial

Industry: Media

Magazine Design for THE DORF THE MAG

vista has served as THE DORF THE MAG’s creative partner since 2017, shaping each annual print issue of the English-language Düsseldorf city magazine. The work spans concept development, editorial layouts, typographic approaches, visual direction, and final production for a publication covering the city’s creative scene.

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Tags: Annual, Cityguide, Düsseldorf, International, Subculture, Urbanana

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The article presents an excerpt from Taschen’s book *The Elements of Brand Design* by Katharina Sussek and Jens Müller of Vista studio. It traces the evolution of modern brand design from early industrial-era symbols to contemporary corporate identities, highlighting milestones from AEG and Olivetti to IBM and Instagram. The piece contextualizes how design has shaped brand recognition and identity across history.
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