Brand Identity And Packaging For East 29th Skincare

ZAK developed a refined yet playful brand identity for East 29th, a Canadian skincare brand that merges skincare with self-care. The design integrates natural tones inspired by lemon rind, reflecting the brand’s focus on softness, confidence, and holistic well-being. Packaging for their flagship Vital Serum was also created to complement the brand’s elegant and approachable aesthetic.