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Brand Book Design for Freitag by Yukiko - D1S1 Design Spotlight

Studio: Yukiko

Client: FREITAG

Work: Editorial

Industry: Consumer Goods

Brand Book Design for Freitag

Studio Yukiko designed a modular brand book for FREITAG. The publication uses a construction that lets pages be replaced, added, and updated, with a recycled-cardboard cover, cut-outs, varied paper stocks, and ring binding. Its design references technical manuals and archival catalogues, applying a functional, utilitarian approach to FREITAG’s brand materials.

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Date: Sat, Oct 31

Tags: Sustainability, Recycled Cardboard, Ring Binding

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This interview from The Brand Identity’s 'The Designers' series features Studio Yukiko’s Tonia Kozlova, who discusses her unconventional path from economics to design, her experiences joining the Berlin-based studio, and her creative process. Kozlova reflects on her inspirations, studio culture, and her favorite project, the 'Secret Menu' magazine for DoorDash.

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