Visual Identity for Sonic Pluriverse Festival
Musical cultures become a changing visual rhythm
Studio Yukiko created campaigns for HKW’s Sonic Pluriverse, a Berlin festival exploring musical cultures and exchange. The project brings together editions including Terapia, Bass Cultures and Global Echoes of Gnawa. Expressive typography, rhythmic compositions and distinct visual references translate each curatorial theme into a campaign, from speaker stacks to forms inspired by dance and Gnawa graphic culture.
Insights
- Edition-specific visual references let the campaign respond to the programme instead of imposing one generic music aesthetic.
- Rhythm and repetition provide a shared design vocabulary across different musical traditions.
- The project documents multiple festival editions, so its imagery should be read as a campaign series rather than one event.
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