Art Direction for Apple Music’s Zirvedekiler: Türkçe Rap

Studio Yukiko developed a visual language for Apple Music’s Zirvedekiler: Türkçe Rap. The work combines Eastern-inspired calligraphy with Western block typography, alongside earthy hues, electric colours, and gritty broadcast textures. The visual system draws on Istanbul’s mix of cultures and the energy of its streets and hip-hop scene.